Reddit engineer shares strategy behind NFT onboarding at EthCC

To achieve this, Reddit prioritized user experience, decreasing friction, marketing the products benefits and providing an integrated experience, she said.To lessen user friction, Reddit made strategic trade-offs, including developing a noncustodial wallet and a “Reddit Vault” for quick onboarding within 30 seconds, Spasova explained. It developed an asynchronous system to query the minted and moved state, upgrading the collectible metadata once the NFT was minted.Related: DeSo offers $1M bounty for constructing decentralized RedditIn the discussion, Spasova discussed how Reddit structured the messaging for engaging with new users, highlighting the products advantages, worth and general user experience:” Youre getting a blockchain-backed collectible, and no NFT provides all of that.” Spasova concluded that the user experience strategies used to Reddit Collectible Avatars led to the onboarding of over 8 million users to wallets.