Dairy Queen opens NFT pop-up store in China

Dairy Queen is partnering with local nonfungible token project Weirdo Ghost Gang (WGG) to develop a pop-up NFT store in Chengdu, China.According to a press release seen by Cointelegraph, the “Ice and Snow Season” themed pop-up store is scheduled to run from Nov. 15 to Dec. 31 and will include a variety of co-branded merchandise, such as a Dairy Queen-WGG themed ice cream. (Source: Wikipedia)” Beyond merely showcasing Dairy Queens continuous efforts in brand-new media digital marketing, this collaboration likewise serves to provide customers a more nuanced understanding of the NFT art IP, WGG, resulting in enhanced experiences and connections,” the release states. In August, WGG introduced the “City Party Map – Shanghai Station” event with regional food seller Jiujiu Duck Neck to offer discounts for NFT holders at more than 200 of its retail shops.

Thank you for reading this post, don't forget to subscribe!