EMAX class action against Kim K and Mayweather is back on, says judge

Celeb offenders Kim Kardashian and Floyd Mayweather are back on the hook for a class action claim that declares their incorrect promotion of the now-defunct crypto token EthereumMax (EMAX).”Defendants do not offer a single advantage of allowing stars to back unvetted items without disclosing that they are being paid to do so,”However, he warned that the class-action attorneys from Scott+Scott would have to describe how the celebritys promo of the token affected its prices.Sean Masson of Scott+Scott stated that deceptive star recommendations were the very essence of the Emax business model, according to Reuters.Kardashian plugged the EMAX token in a June 2021 post on Instagram, while Mayweather wore the EMAX logo design on his boxing trunks in a match versus YouTube star Logan Paul in the exact same month.According to its whitepaper, EthereumMax claims to be a “culture token” that “bridges the space in between the emergence of community tokens and the well-known foundational coins of crypto,” though it has absolutely nothing to do with Ethereum.Related: Celebs who got burned endorsing crypto and those that got away with itIn October 2022, the Securities and Exchange Commission charged Kardashian for unlawfully promoting a crypto security. She agreed to pay $1.26 million in penalties for her participation in the EMAX promotion.The class action sought damages for investors that bought the token following the celebrity shills though real amounts were not specified.