Sotheby’s blockchain Gen Art program shows tech taking a back seat to art

“The Sothebys Gen Art Program is powered by Art Blocks Engine,” Art Blocks founder and CEO Erick Calderon informed Cointelegraph, “which offers access to Art Blocks smart agreements and rendering infrastructure for partners to produce their own generative jobs. Source: Molnár” All Gen Art Program sales will be completely on-chain and in ETH only,” Sothebys head of digital art and NFTs, Michael Bouhanna, told Cointelegraph. “With the combination of the Art Blocks Engine, the Gen Art Program will mark our very first digital art auctions to be held solely in ETH. Art Blocks has actually traditionally used that model throughout its platform.” The Gen Art Program will open up numerous brand-new opportunities for us, specifically the ability to now work straight with leading artists to present exclusive brand-new sales,” he continued.

“The Sothebys Gen Art Program is powered by Art Blocks Engine,” Art Blocks founder and CEO Erick Calderon informed Cointelegraph, “which gives access to Art Blocks smart contracts and rendering infrastructure for partners to produce their own generative jobs. Source: Molnár” All Gen Art Program sales will be totally on-chain and in ETH only,” Sothebys head of digital art and NFTs, Michael Bouhanna, informed Cointelegraph. “With the integration of the Art Blocks Engine, the Gen Art Program will mark our first digital art auctions to be held solely in ETH.