Grails’ lucky dip of famous NFT artists, new hope for PFP holders: NFT Collector

Grails by PROOF Season IV

The three seasons up until now have drawn in a few of the greatest names in NFT land, including Snowfro, Larva Labs, Tyler Hobbs, Claire Silver, Dmitri Cherniak, Deafbeef, Emily Xie, Justin Aversano, Alpha Centauri Kid, Josie Bellini and Matt Kane. Plus, names that are lower known for their art however have celeb status and are included with the NFT area, like Gary Vaynerchuk, Alexis Ohanian and Tim Ferriss.

Whats hot in NFT art markets.

Protoglyph by Larva Labs from Season 1 Grails. (OpenSea).

Greg Oakford is the co-founder of NFT Fest Australia. He is a passionate NFT collector and hosts a weekly podcast covering all things NFTs.

” I think storytelling is basic to connecting through a piece of art work, and the manner in which we do Grails, for example, is really this fun way of playing with that concept in that you go from zero context to 100% context.”.

Her by Josie Bellini (OpenSea).

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Having holders to appease can be both a gift and a curse, however some founders are navigating this terrain much better than others; Netz is one of those. The serial business owner, who has done over $500 million in consumer packaged items sales, took over the Pudgy project after issues with the initial starting group and has actually arguably threaded the needle better than others.

Gathering art is traditionally not almost the art itself but who the artist is and the story behind the piece. The emergence of NFTs as a way to attribute provenance to digital things has seen a surge of interest in the previous few years, even if thats currently seeing something of a lull.

” We try to maintain that sense of it being special and unique, so that means were continuously attempting to improve the experience and iterate in new methods,” Scheinman states, describing that season 3 had actually introduced the idea of a series, enabling a single artist to contribute multiple unique pieces as part of a collection.

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It still remains to be seen how Netzs masterplan plays out, but this well-thought-out thread articulates a future that many NFT collectors could support, confirmed by the 1,000+ bookmarks the thread currently has.

In a small preview of what is to come, Amazon Prime has partnered with Mojo Melee to hand out NFTs for its Prime subscribers.

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Noteworthy sales originated from Autoglyphs, Alpha Centauri Kid and Drifter Shoots.

Greg Oakford.
Greg Oakford is the co-founder of NFT Fest Australia. A previous marketing and interactions specialist in the sports world, Greg now focuses his time on running events, creating content and consulting in web3. He is an avid NFT collector and hosts a weekly podcast covering all things NFTs.

Creation by Alpha Centauri Kid offered for 23.69 ETH ($ 44,400). (OpenSea).

Autoglyph # 346 by Larva Labs sold for 199 ETH ($ 370,480). (OpenSea).

Autoglyph # 511 by Larva Labs cost 190 ETH ($ 347,288). (OpenSea).

We likewise saw Chinese modern artist Yue Minjun release his very first NFT collection titled Kingdom of the Laughing Man. The 999 pieces minted for in between 0.35– 0.39 ETH and now sit at a 0.55 ETH floor on OpenSea.

Deep into an NFT bear market where volumes have evaluated brand-new 12-month lows, the question that persistently gets asked by PFP collections holders is, “How does this drive value back to holders?”.

Brands that are striving to construct home IP, such as Pudgy Penguins, VeeFriends and Doodles, all are diversifying their brand name offerings, consisting of real-world offerings, guaranteeing their IP has a lot more touch points outside of the NFT ecosystem.

Amazon Prime dips its toe into the Web3 gaming waters with Mojo Melee.

onchain artonchain cultureonchain musiconchain collectiblesonchain fashiononchain entertainmentonchain memesonchain media– FLAMINGO (@FLAMINGODAO) August 3, 2023.

Follow the author @GregOakford.

Grails IV alpha:– 20 artists– No repeat artists from previous seasons– 6 Art Blocks Curated artists– 3 long-form generative collections w/ @ArtBlocksEngine– 1 genesis NFT– 1 NFT will engage w/ a secret adjacent agreement Mint passes go live tomorrow.– Eli Scheinman (@eli_schein) August 1, 2023.

Where my Vans Go # 30 by Drifter Shoots cost 18.69 ETH ($ 34,400). (OpenSea).

Drape turning up on Season IV.

NFT worth accrual funnel set out by Luca Netz (X (Twitter)).

The automobile battler video game is built on Polygon and played by means of web browsers and Android devices. The offer for Prime customers is set to expire in just under 3 weeks.

” In season 4, were taking that an action even more in that three of the five series that are in this exhibit are real long-form generative tasks using the Art Blocks engine. Those outputs, when minted, are really generated live in that moment. Whereas in the past, these were pre-curated outputs, implying an artist would supply us with the files ahead of time, and then we would disperse those on mint.”.

Season IV (4) of Grails is set for reveal on Aug. 11, with Scheinman continuing to try out the mechanics and double down on the storytelling and production worth of the reveal.

From VeeFriends physical collector cards and several cooperations, including their current statement with Reebok for physical tennis shoes, to Doodles last week announcing its collaboration with Crocs, to Pudgy Penguins revealing up at Comic Con in San Diego in July.

” In season 4, were taking that an action even more because 3 of the five series that remain in this exhibit are true long-form generative tasks using the Art Blocks engine. Those outputs, when minted, are really generated live in that moment. Whereas in the past, these were pre-curated outputs, meaning an artist would supply us with the files ahead of time, and then we would disperse those on mint.”.

Luca Netz, CEO of Pudgy Penguins, clapped back at a tweet suggesting PFP holders have no stake in the enterprise and laid out why he believes PFP holders are not doomed if they pick the best project. Netz discussed that “developing a worldwide recognized brand is the finest path to accumulating worth for the NFT holder.”.

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Grails was the brainchild of PROOF co-founder Kevin Rose, with the inaugural season launched in February 2022 and the first-ever reveal on March 6, 2022. Eli Scheinman, head of art at PROOF, explains the concept aims:.

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This creates a special dynamic that presents a different type of speculation about who the artist might be behind each work. Some collectors mint a piece they like purely based upon their evaluation of the art itself, while others take a punt on their ability to think who the artist may be behind.

The work of artists like Alotta Money, Josie Bellini, Trevor Jones, Coldie, Snowfro, Beeple, and collections such as Fidenzas and Ringers, show that digital art is here to remain, even as many pockets of the NFT space are reportedly down 95% from all-time highs.

But with the artists playing such an important role in the market, its been appealing to see Grails by PROOF turn this paradigm on its head by abstracting away who the artist is. A gamification mechanic exposes between 20– 25 pieces of art to 1,000 whitelisted collectors prior to a minting window– but the catch is no one understands who the artists are behind each respective piece.

Pudgy Penguins at Comic Con (X).

” To engage collectors in a manner that abstracted away some of the financialization of collecting NFTs that was, and still is, in numerous methods so widespread. By eliminating an artists name, it really demanded or challenged all of the collectors to really go deep and invest a great deal of time with each of these artworks.”.

Watch previous Grails exposes: Season 1/ Season 2/ Season 3.

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Luca Netz claps back at idea PFP holders are doomed.

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