Cricket World Cup to feature Web3 fan app as ICC taps into NEAR blockchain
The International Cricket Council has actually partnered with NEAR Foundation to construct a blockchain-powered, Web3 fan engagement app for the 2023 Cricket World Cup in India, which assures to reach hundreds of countless fans over the next six weeks.Cointelegraph spoke specifically to ICC head of digital Chris Donovan and NEAR CEO Finn Bradshaw, who unpacked details of the Web3 mobile app that is targeted at driving fan engagement previously, during and after matches at the global showpiece in India.Related: From cricket to crypto: AB de Villiers ventures into Web3The ICCs first foray into the world of Web3 was the production of an NFT platform called FanCraze in 2022 that offered fans the capability to own highlights of historical minutes from different ICC tournaments. Donovan stated that it laid the structure for future Web3 exploits:” We loved the community that grew around that product, so we have actually been searching for other use cases that help reinforce our fans love of cricket.” The app will allow fans to play forecast games needing method choices for video games during the competitors. Fans will earn points reflecting their selections and the real outcome of matches, counting towards leaderboards and rewards throughout the competition.The ICCs fan engagement app – as included in its statement video.Donovan stated that crickets governing body and NEAR share a similar vision for how Web3 technology can enhance digital experiences for fans which NEARs Blockchain Operating Systems interoperability with other networks was an essential consider the collaboration:” A big part of that is about producing items with greater interoperability throughout blockchains.” While NEAR is a layer-1 blockchain, it includes scalable infrastructure supporting communication, smart contract and transaction capabilities with other blockchain environments. Bradshaw stated that this function could prove useful as more usage cases are checked out in the collaboration that ends in December 2025:” The ICC is just focused on dealing with a single layer-1 blockchain partner for now, however they understand the Blockchain Operating Systems interoperability capacity.” As Cointelegraph has actually explored at length, advertising and marketing in different sports codes has actually been a motorist in the adoption of cryptocurrencies and Web3 in basic. Bradshaw believes that a Cricket World Cup being hosted in India presents another chance to present working use cases of blockchain innovation.” In partnering with the most popular sport on the sub-continent, we expect it to be a showcase for the environments technology and partners in showing what a mass-market web3 application appears like.” According to Bradshaw, NEAR Foundations organization development group worked alongside the ICC for four months looking into and identifying use cases for the Cricket World Cup. The competition gets underway on Oct. 5 and the last is scheduled for Nov. 19. Magazine: Recursive inscriptions: Bitcoin supercomputer and BTC DeFi coming soon