Threads copies Twitter again, introduces ‘rate limits’ to combat bots
Mark Zuckerbergs Twitter option, Instagram Threads, has been required to execute rate limitations in action to a growing number of reports mentioning spam attacks and crypto-shilling bots.Instagram head Adam Mosseri announced the intro of rate limits in a July 17 post on the Threads app. Adam Mosseris explanation for the introduction of rate limits on Threads. Source: Threads” Spam attacks have picked up so were going to have to get tighter on things like rate limits, which is going to mean more accidentally restricting active people (false positives). If you get captured up [ in] those protections let us understand,” Mosseri explained. One user grumbled that they were investing half their time on the app obstructing bots that were pressing “gaming and crypto sites.” Elon Musk, the CEO of Twitter took a jab at the statement, replying “lmaooo copy” to a screenshot of the announcement posted to Twitter. Lmaooo Copy– Elon Musk (@elonmusk) July 17, 2023
On July 1, Twitter imposed hard rate limits on users albeit for a different factor– mentioning severe levels of information scraping from external organizations. Confirmed Twitter users are still currently restricted to viewing 15,000 posts per day, while new and unverified accounts are topped at 1,500 and 1,000 posts daily, respectively.Related: Scammers impersonate Crypto Twitter users on Threads as sign-ups near 100MFollowing its launch on July 5, Threads saw a record-breaking uptake of brand-new users, going beyond 100 million users within five days. For Zuckberg, there appears to be an issue with keeping individuals engaged with the brand-new Twitter option. Olivia Moore, a partner at crypto venture capital firm a16z found that simply one week after launch, daily active users on Threads had actually fallen 40% with the typical everyday time per user dropping threefold.Moore thinks the relocate to import users straight from Instagram doesnt work for a Twitter-esque app like Threads. By connecting user accounts straight to their real-life identities on Instagram, it prevents the modes of social interaction that Twitter is well-known for, particularly anonymous accounts and fan pages. It turns out that plugging 100M users into a copycat item isnt a slam dunk.One week after launch, DAUs on the ~ other app ~ are down 40% and typical day-to-day time per user dropped 4x. Why isnt it working? ⬇ pic.twitter.com/rMO4IBHDHf— Olivia Moore (@omooretweets) July 17, 2023
“Twitter has actually built an unique social chart and interest chart thats hard to change. Even with a copycat product, the underlying networks and user identities developed over a years are difficult to duplicate,” stated Moore.AI Eye: AIs trained on AI content freak, is Threads a loss leader for AI data?
Mark Zuckerbergs Twitter alternative, Instagram Threads, has been required to implement rate limits in reaction to a growing number of reports mentioning spam attacks and crypto-shilling bots.Instagram head Adam Mosseri announced the intro of rate limitations in a July 17 post on the Threads app. Source: Threads” Spam attacks have picked up so were going to have to get tighter on things like rate limits, which is going to suggest more inadvertently limiting active people (false positives). Verified Twitter users are still currently limited to viewing 15,000 posts per day, while brand-new and unproven accounts are capped at 1,500 and 1,000 posts per day, respectively.Related: Scammers present as Crypto Twitter users on Threads as sign-ups near 100MFollowing its launch on July 5, Threads saw a record-breaking uptake of new users, going beyond 100 million users within 5 days.
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Other Questions People Ask
What are the new rate limits introduced by Threads to combat bots?
Threads has implemented rate limits in response to increasing spam attacks and the presence of crypto-shilling bots. According to Adam Mosseri, the head of Instagram, these limits are necessary to tighten control over user interactions, even if it may inadvertently restrict active users. This move mirrors Twitter's earlier decision to impose similar restrictions, aiming to enhance the overall user experience by reducing bot activity.
How does the introduction of rate limits on Threads compare to Twitter's approach?
Both Threads and Twitter have introduced rate limits as a measure against bot activity, but their motivations differ. Twitter's rate limits were primarily a response to severe data scraping incidents, while Threads is addressing a surge in spam attacks. Despite these similarities, the effectiveness of these measures remains to be seen, especially as Threads struggles with user engagement shortly after its launch.
What impact have rate limits had on user engagement on Threads?
The introduction of rate limits on Threads has coincided with a notable decline in user engagement. Reports indicate that daily active users dropped by 40% just one week after launch, with users spending significantly less time on the app. This suggests that while the intention behind rate limits is to improve user experience, it may also be contributing to user dissatisfaction and disengagement.
Why did Adam Mosseri announce rate limits on Threads?
Adam Mosseri announced the implementation of rate limits on Threads due to a rise in spam attacks and the proliferation of bots promoting gaming and crypto sites. He acknowledged that while these measures are necessary for maintaining a healthy platform, they might lead to false positives that inadvertently restrict genuine users. This highlights the challenge of balancing security with user accessibility in social media environments.
What challenges does Threads face in retaining users after its initial launch?
After its rapid growth to over 100 million users within five days, Threads is facing significant challenges in retaining its user base. The integration of real-life identities from Instagram may hinder the anonymous interactions that characterize Twitter, leading to decreased engagement. Experts suggest that replicating Twitter's unique social dynamics is difficult, indicating that simply attracting users is not enough for sustained success.